Survey-based Study: Augmenting Creativity: An Empirical Assessment of How Generative AI Is Transforming India’s Creative Economy
Generative AI is rapidly reshaping the economics of creativity. From content production and editing to discoverability, localisation, and monetisation, AI tools are increasingly becoming embedded within the everyday workflows of creators, agencies, musicians, designers, filmmakers, and digital entrepreneurs across India. Against this backdrop, Augmenting Creativity: An Empirical Assessment of How Generative AI Is Transforming India’s […]


